Fotor

SERP and Competitor Analysis

Frase scans current results to surface common headings, questions, and entities so briefs reflect what searchers expect. Side-by-side views help compare angles across top pages and pinpoint gaps to differentiate your content. Filters reveal intent patterns and depth signals that matter to algorithms and readers. Snapshots preserve the baseline you planned against, making later updates explainable with evidence instead of memory, and reducing thin sections that miss user needs or query types.

Outline and Brief Builder

Generate structured outlines with suggested H2/H3s, questions, and references, then tailor tone, audience, and examples for stakeholders. Share a single brief that spells out length, sources, and must-cover subtopics to reduce rewrites and back-and-forth. Checklists and comments keep expectations clear for freelancers and in-house writers alike. Because the outline links back to SERP evidence, editors see why each section exists, which accelerates approvals and protects quality under deadline pressure.

NLP Topics and Content Score

Entity and phrase suggestions show what to cover naturally without keyword stuffing. A live score reflects topical coverage, structure, and readability, signaling when a draft is ready to publish. Editors tune sections where the score lags, aligning wording with user intent and page purpose. Because signals adapt per query style—informational, comparison, or transactional—drafts stay focused and useful. Teams avoid guesswork, reduce opinion debates, and build repeatable standards across verticals.

AI-Assisted Drafting

Use AI for section summaries, intros, and transitions while keeping brand voice. Prompts pull from the brief and SERP evidence so outputs stay on-topic and factual. Writers iterate faster with the research panel nearby, minimizing context switching. Reusable prompts help standardize tone by product line or region. Edits feed back into the score, making progress visible to managers who track readiness. The result is credible drafts sooner, without boilerplate phrasing or blind spots that derail reviews.

Optimization and Internal Links

Refresh existing posts by closing topic gaps, clarifying headings, and tightening structure. Frase surfaces internal link opportunities to relevant pages so authority flows across clusters and navigation improves. Recommendations keep formatting intact for exports and CMS publishing, reducing friction between SEO and editorial. Over time, connected coverage reduces cannibalization and lifts primary pages. Teams plan updates by impact, not guesswork, because gaps and improvements are tracked per URL.