Magisto turns raw clips into polished videos in minutes. Choose a template, drop footage, and let AI find key scenes, apply pacing, and sync titles and music for each channel. Brand kits lock colors, fonts, and logos; stock libraries fill gaps; and captioning keeps posts accessible. Collaborative review trims back-and-forth, while exports target specs for Reels, Shorts, ads, and presentations. Teams deliver consistent stories without heavy editing software or specialist time.
Pick a style for explainers, promos, or events; Magisto analyzes motion and faces, selects usable shots, and syncs transitions to music. Beat-aware pacing and scene detection reduce jumpy cuts, while auto-reframe keeps subjects centered for vertical or landscape. Title cards and lower thirds follow your brand automatically. Since drafts are editable, you can trim, swap shots, and tweak timing, using AI as a head start rather than a black box you can’t control in production.
Upload logos, define palettes and fonts, and set intro/outro rules so every export looks on-brand across regions and teams. Watermarks, safe areas, and contrast checks protect readability on small screens. Presets handle light and dark variants, and color-aware filters avoid clashes with footage. Because brand kits travel with templates, seasonal campaigns roll out fast, and new teammates ship credible edits without rummaging through style guides or past project files.
Search licensed footage, photos, and tracks to fill gaps you couldn’t shoot. Mood, tempo, and duration filters speed matching; stems and loops keep audio clean under dialogue. Built-in voiceover records or imports narration, and automatic ducking balances levels. Captions export as sidecar files or burned-in for platforms that require them. Rights details travel with the project so compliance and reuse are clear, reducing legal back-and-forth when campaigns expand.
Auto-caption long and short edits; fix text on the timeline; and preview readability on common device sizes. Aspect presets cover 9:16, 1:1, and 16:9 with safe margins for UI chrome. Color contrast and subtitle sizing keep content accessible. Thumbnails and end cards generate variations for A/B tests. Because outputs target channel specs, teams avoid last-minute rejections, and libraries stay tidy—each version is clearly labeled by ratio, length, and destination.
Share review links with time-coded comments; resolve threads in context and lock approved moments. Folders, naming schemes, and version history keep campaigns organized across markets. Integrations publish directly to social or hand off to DAM and ad managers. Delivery presets include bitrate and codec choices that balance quality and size. Final renders stay consistent across editors and devices, turning rough footage into dependable, reusable brand assets quickly.
Recommended for social, performance, and field marketing teams that need steady video output without a full post-production crew. Magisto’s templates, brand kits, and smart edits speed credible results, while captions and accessible contrast protect engagement. Managers see consistent looks across regions; creators focus on story and footage; and sales or events staff assemble recaps fast. The pipeline becomes predictable even when sourcing and approvals happen on tight timelines.
Unedited clips and scattered tools slow campaigns and drain budgets. Magisto automates first cuts, enforces brand rules, and packages captions and exports for each platform. The payoff is more on-brand video in less time—teams iterate quickly, reuse assets across ratios, and avoid compliance surprises. Clear review links and labeled versions reduce confusion, so launches hit dates and creative energy goes into story rather than wrestling with formats or file prep.
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