Frase is an AI-driven SEO and content optimization platform created by Frase, Inc. It guides content teams through research, planning, writing, and optimization within a single interface. From AI-generated content briefs to live SERP-based optimization scores, Frase helps writers produce topical, search-ready articles with minimal manual effort. Trusted by marketing agencies, freelancers, and in-house teams, Frase speeds up content workflows and improves organic performance.
Automatically creates SEO content briefs based on SERP analysis, identifying target keywords, related topics, competing articles, and ideal structure for high-ranking performance.
From a brief, Frase generates structured outlines and can draft full sections or complete articles using natural language AI. Writers can adjust tone, length, and focus as needed.
The editor continuously scores your draft compared to top-ranking pages, offering feedback on keyword usage, headings, NLP entities, and topic coverage while you write.
A research sidebar shows live SERP results, competitor content, FAQs, and topic insights—allowing you to drag-and-drop relevant elements directly into your article outline.
Frase supports team workflows with shared templates, collaborative editing, role assignments, and integration with its Answers (chatbot) product for user query handling.
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