Looka helps you turn a name and a few cues into a brand you can ship. Explore original logo concepts built from meaningful symbols and tuned typography, then refine spacing, color, and layout for clarity. Export vector files and transparent PNGs, and generate a full brand kit with banners, icons, and mockups. Guidelines document usage so teammates, partners, and vendors stay consistent across every channel. Licensing notes and presets streamline handoffs.
Input industry, values, and styles to see mark ideas that balance uniqueness and clarity. Try abstract shapes, initials, or illustrated motifs and compare directions quickly before committing. Creative paths avoid copycat clichés, and previews show how symbolism scales from favicons to signage without losing legibility. Idea boards capture the reasoning behind routes, and similarity checks flag tropes early so paths remain distinctive in crowded markets.
Choose flexible type pairs and accessible palettes that look sharp on light or dark. Contrast rules and hierarchy keep products, websites, and decks readable and on brand. Sampling tools test buttons, cards, and headings, while palette roles define when to use primary, secondary, and accent tones. Live contrast validators prevent inaccessible mixes, previews show UI behavior beyond the logo, and print swatches with hex values help vendors match color reliably.
Adjust weight, alignment, and spacing; generate horizontal, stacked, and icon-only versions that fit any surface. Grids and safe areas prevent stretching or clipping at odd sizes. Monochrome and inverted variants preserve clarity for embroidery, stamps, or decals, and exports bundle sizes to save time. Batch exports output social, favicon, and signage sets, while minimum-size guidance protects details in physical goods where small features can disappear.
Preview marks on packaging, apparel, and devices; generate avatars, banners, and thumbnails sized for major networks automatically. Template sets speed proposals and storefront updates. Auto-resize adapts to platform specs, and bleed and margin checks flag risky crops so assets stay crisp across marketplaces and ads. Scene kits mirror real contexts—slides, listings, and storefronts—so review focuses on outcomes, and platform presets reduce manual template maintenance.
Download SVG, EPS, and high-resolution PNGs, plus a concise guide that shows color values, spacing rules, and misuse examples. Share links keep partners aligned without endless email threads. Brand books add clear do’s and don’ts and rights notes for fonts and stock, while change logs document revisions to marks and palettes. Always-current links ensure partners pull the latest assets, cutting back-and-forth and keeping rollouts predictable across vendors.
Recommended for founders, indie makers, and teams who need an identity that ships fast without looking generic. Looka blends automated exploration with hands-on control, producing a distinctive logo and a complete kit in hours. Agencies accelerate proposals, and internal teams keep channels consistent using one source of truth instead of scattered files. Contractors align quickly because specs and files are centralized and kept current for every campaign.
Many logo tools churn out lookalike marks and leave assets scattered. Looka generates unique directions, lets you refine details, and packages everything into reusable files and guidelines. The result is faster launches, fewer revisions, and consistent visuals across sites, profiles, and print—reducing stakeholder back-and-forth. One kit prevents off-brand improvisation, saving review time as campaigns move across channels and new collaborators join projects.
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