Qualtrics centralizes surveys, feedback, and operational data so organizations measure experiences and act quickly. Build branded surveys with logic and quotas, capture signals across web, app, email, and SMS, and enrich with CRM fields. Text analytics surfaces themes and sentiment while dashboards track NPS, CSAT, and churn risk. Alerts route issues to owners with SLAs. Integrations sync tickets and notes so learnings loop back into product, service, and HR decisions fast.
Design accessible surveys with branching, piping, and quotas that reflect real journeys. Question libraries, themes, and translations keep quality consistent across markets. Preview on devices to catch friction early. This foundation reduces bias and speeds launches, letting teams gather representative data without reinventing formats, while guardrails protect consistency so results remain comparable over time and programs scale smoothly.
Capture signals across web intercepts, in-app prompts, email links, kiosks, and SMS. Use SSO and CRM fields to personalize and segment by account, tier, or cohort. Trigger requests after events like purchases or support resolutions. With identity stitched to responses, analyses reflect real customers and employees, not anonymous fragments, enabling follow-ups that feel relevant and measurable across campaigns and lifecycle stages.
Automatically classify comments by topic, emotion, and intent. Surface drivers behind NPS changes and churn risk with drill-downs to verbatims. Custom categories match your vocabulary. These insights translate raw text into priorities for product, care, and HR, replacing manual sorting with evidence-backed themes leaders can fund, track, and report on during reviews without losing nuance from frontline narratives.
Role-based dashboards show trends by region, product, and segment. Thresholds trigger alerts to owners with due dates, playbooks, and escalation paths. Closed-loop tracking documents outreach and outcomes. This accountability turns survey data into action, shrinking response times and demonstrating impact to executives who expect visible, consistent improvements rather than sporadic fixes or stale presentations.
Connect CRM, data warehouses, and ticketing to sync records and outcomes. Permissions, approvals, and retention policies protect privacy. Audit trails document changes. With governed connectors and clear ownership, programs scale safely across teams and vendors, keeping metrics trusted and enabling longitudinal studies that withstand compliance scrutiny and leadership turnover over years.
Best for CX, EX, product, and research teams running continuous listening programs across brands and regions. Franchises and enterprises align local actions with corporate goals. With strong analytics, alerts, and integrations, stakeholders close the loop faster, maintain quality, and prove ROI, turning scattered feedback into a reliable engine for improvement and strategic planning over time.
Qualtrics replaces ad hoc surveys, siloed spreadsheets, and slow reporting with governed listening, analytics, and workflows. Teams capture signals where they happen, route follow-ups automatically, and tie actions to outcomes. The result is clearer priorities, faster fixes, and measurable gains in loyalty, retention, and engagement that leadership can track confidently across quarters and portfolios.
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