Zoho Social manages publishing, listening, and engagement across major social networks for brands and agencies. Plan calendars, schedule posts, and tailor creatives per channel with link tracking. Collaborate with roles and approvals, then monitor comments, messages, and reviews in a unified inbox. With listening streams, reports, and integrations, teams coordinate campaigns, protect voice, and prove impact without juggling many disconnected tools or spreadsheets. Roles, approvals, and labels keep posts reviewable across brands and regions.
Map campaigns on a calendar and schedule posts into smart queues that respect time zones. Tailor copy and assets per network. Bulk upload helps during launches. With clear planning, teams maintain cadence without last minute scrambles. Cadence tools prevent gaps and bunching, keeping audiences engaged while editors coordinate reviews and changes quickly across brands. Queue slots align to time zones and campaigns to steady cadence every week.
Compose variants for each channel, attach media, and reuse templates that preserve voice and disclaimers. URL shorteners and UTM builders standardize tracking. Image editors crop and resize. Because the composer lives with the calendar, creators avoid context switching, and stakeholders preview posts exactly as they will appear before approving the final versions together. Link tracking preserves UTM standards so analytics remain trustworthy today.
Consolidate comments, mentions, messages, and reviews from supported networks. Filters and assignment keep owners clear. Saved replies speed responses without sounding robotic. Sensitive threads route to senior reviewers. This structure helps teams maintain response goals, protect brand tone, and resolve issues that surface in public or private channels across markets. Inbox triage groups mentions by priority to keep response goals achievable.
Track keywords, tags, and competitor handles. Streams highlight spikes and sentiment. Alerts notify owners about trending issues or campaign moments. With targeted listening, organizations discover opportunities for engagement, spot risks early, and capture customer language that informs content, product updates, and support playbooks across seasons and events. Workspaces separate clients and products to avoid cross posting mistakes now.
Dashboards show reach, clicks, engagement, and conversions. Exports share outcomes with finance or clients. Roles and approvals define who can publish, edit, or comment. Audit logs capture changes. This combination offers transparency and safety, enabling leaders to prove impact while ensuring teams respect brand rules and data policies in every market overall. Exports share reach and engagement with BI tools for planning and budgets.
Brands, agencies, creators, and support teams running campaigns and community programs; groups coordinating global calendars with approvals; organizations that need consistent tracking and reporting; and teams replacing manual spreadsheets with a governed, collaborative system that keeps cadence steady, voice on brand, and inboxes manageable across networks daily. Shortcuts and templates speed creative while keeping voice guidance visible.
Managing social with separate tools causes missed posts, inconsistent tracking, and slow replies. Zoho Social unifies calendars, composers, inboxes, listening, and reporting with approvals and roles. Teams keep cadence, respond faster, and demonstrate value. Governance and audit trails reduce risk while integrations align campaigns with analytics, ads, and CRM efforts. Audit history shows who changed what and when for governance and coaching.
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