Loomly organizes social media work in one reliable place. Plan campaigns on shared calendars, draft posts with AI, and route approvals to keep brand standards tight. Schedule across networks with per-channel variants, manage an asset library, and track performance in dashboards that tie activity to outcomes. Comments, tasks, and roles coordinate teams and clients so content moves from idea to published without scattered files or guesswork. Uptime and roles link to broader plans.
Build calendars for brands and regions, add milestones, and visualize launches alongside day-to-day posts. Color coding and filters keep priorities obvious as plans evolve across weeks. Calendar views adapt from monthly to daily, and status tags clarify what’s drafted, scheduled, approved, or awaiting review. Dependencies and blackout dates make conflicts obvious, and notes preserve decision context so later edits respect constraints when plans shift.
Draft posts with AI assistance, attach assets, and generate per-channel variants that respect character limits and media rules. Queue and schedule to hit optimal times reliably. Hashtag and link helpers standardize formatting, and previews show exactly how posts will render on each network. Evergreen queues sustain cadence during holidays, best-time suggestions adapt by region, and accessibility prompts improve alt text and compliance on regulated accounts.
Route work to editors, legal, and clients; capture comments and change history; and approve with clear version control. Roles limit who can publish, edit, or access sensitive calendars. Mentions and assignments remove owner ambiguity, while stage-based approvals prevent last-minute bottlenecks. Side-by-side diffs surface changes between versions, and reminders nudge reviewers who are blocking timelines so campaigns stay on track without guessing.
Store logos, photos, and copy blocks in a library with permissions. Templates and snippets reduce repetitive work and ensure brand voice across teams. Search and tags resurface high-performing posts, and rights notes track usage windows to prevent copyright issues. Bulk updates refresh seasonal tags across many items, while expiry flags mark assets to retire. Inline license windows show where content is allowed, avoiding mistakes across territories.
Monitor reach, engagement, and click-through; tag campaigns; and compare formats and timing to refine strategy. Ad planning and dark post tracking align organic and paid work. UTM templates standardize attribution, multi-brand rollups compare results without spreadsheet rebuilding, and exports drop into decks fast. Benchmarks reveal formats that outperform peers, and annotations tie spikes to events or press so wins turn into repeatable playbooks for teams.
Recommended for social teams, agencies, and franchises managing multiple brands or regions. Loomly replaces scattered spreadsheets with calendars, approvals, and analytics designed for collaboration. Leaders gain visibility across campaigns, and creators focus on quality instead of rebuilding formatting weekly. Franchises coordinate local pages with central guardrails, and agencies package repeatable processes that scale across dozens of clients smoothly.
Fragmented tools make planning and approvals slow and error-prone. Loomly centralizes calendars, content, assets, and feedback so teams ship on time with fewer mistakes. With reports and ad workflows attached, strategy iterates faster and everyone sees what worked without hunting through folders or chats. Because context and files live with the plan, fewer last-minute fixes happen at publish time, and the process remains predictable across campaigns.
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