CoSchedule

Unified Marketing Calendar

See projects, tasks, and deadlines in one calendar that spans channels and teams. Color coding, filters, and saved views make it easy to focus on a campaign or workload. Drag-and-drop rescheduling updates dependencies and assignments automatically. You can attach briefs, assets, and links to each item so status checks take moments. Sharing a read-only view keeps executives and partners informed without giving them edit access across your workspace.

AI Writing and Optimization

Use the assistant to draft blog outlines, email subject lines, and social copy that match your brand voice. It suggests keywords, hooks, and calls to action and can generate variations for A/B tests. Post previews show how copy appears on each network. Guidance on length, hashtags, and timing improves reach without guesswork. The tool works inside the existing calendar so creative and scheduling stay connected rather than living in separate tabs.

Workflows, Approvals, and Templates

Standardize how work moves from idea to publish with checklists and stage gates. Templates prefill tasks, due dates, and owners for common campaign types, reducing setup time. Approvals capture feedback in one thread and ensure changes are recorded before launch. Hand-offs between writers, designers, and reviewers stay visible, which reduces slack pings. Over time, teams build a library of reliable patterns that turn chaotic launches into repeatable wins.

Scheduling, Social, and Automation

Schedule posts across networks and accounts, then requeue evergreen content to extend reach. Best-time suggestions help you catch audiences when they are active. UTM builders, link shortening, and asset recycling reduce manual steps. Bulk actions make large calendars manageable, and alerts flag conflicts before content overlaps. Integrations with email tools and CMS platforms move assets and metadata automatically to reduce copy-and-paste. Queued posts can pause during outages or major events.

Reporting and Asset Management

Dashboards summarize output, campaign timelines, and channel performance so status meetings are short and clear. Asset libraries store approved logos, photos, and copy blocks with usage notes, which keeps brand consistency high. Filters by owner, tag, and priority reveal bottlenecks and help rebalance workloads. Exports and share links give stakeholders updates without additional formatting work. Historical views show how cadence and results change over time.