Brandwatch is a consumer intelligence and social listening platform that turns online conversations into decisions. Track brand mentions, sentiment, topics, and competitors across social, forums, news, and reviews to spot trends early. Dashboards connect spikes to creators and events, while alerts flag unusual shifts. Workspaces, permissions, and exports make it easy to share findings with PR, product, and support teams globally.
Monitor social networks, forums, blogs, news, and reviews to capture how people discuss your brand and category. De-duplication and source grouping reduce noise so you focus on themes. Topic and entity extraction reveal products, competitors, and influencers in context. Teams compare brand, campaign, and competitor share of voice without stitching spreadsheets or losing the story behind sudden shifts.
Models classify sentiment and surface themes so you see what drives praise or frustration. Trend lines highlight surges tied to events, product issues, or creator posts. Slice by audience or region to spot differences in language and priorities. Root-cause pivots jump from peaks to the exact posts behind them, turning raw chatter into specific hypotheses for campaigns, service fixes, and product improvements.
Custom dashboards track KPIs like share of voice, sentiment mix, and topic velocity. Alerts fire when volumes or tone move outside baselines so teams respond before narratives harden. Auto-updating decks and exports keep stakeholders current without manual refreshing. Annotations record launches and PR events to explain changes clearly and keep performance reviews tied to the actions that shaped outcomes.
Identify creators and communities shaping the conversation, then see their reach and typical topics. Lookalike tools expand lists to similar profiles for targeted outreach. Evaluate potential partners by engagement patterns instead of follower counts alone. Brand safety filters help choose voices that align with values and avoid unwanted associations, making partnership decisions more defensible to finance and comms.
Role-based access, workspaces, and approval paths keep sensitive listening projects organized. Integrations push insights to PR tools, CRM, and BI platforms so actions follow quickly. Audit logs track changes to queries and taxonomies for reproducibility. Templates and shared libraries standardize how teams tag and interpret spikes across regions, scaling listening from a pilot to the whole company.
Recommended for PR, research, insights, and product teams who need to understand shifting narratives and customer needs. Brandwatch turns fragmented posts into clear signals tied to events, audiences, and outcomes. Global organizations coordinate responses and campaign tweaks with shared dashboards, while leaders get timely context and analysts keep deeper projects running without rebuilding every view.
Without centralized listening, insights arrive late and decisions rely on guesses or isolated anecdotes. Brandwatch consolidates sources, classifies themes, and links spikes to causes so teams act quickly. Alerts and dashboards reduce scramble time during crises, while audience tools guide partnerships. This consistency replaces ad-hoc threads with a durable intelligence layer that informs daily work and planning.
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