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Buffer

Buffer

Social Media
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PRICING:
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about

Buffer schedules posts, analyzes performance, and helps teams publish consistently across social channels from one clean workspace. Plan a calendar, tailor copies per network, queue content for peak times, and keep approvals smooth. Analytics reveal what resonates so you refine topics and timing. An engagement inbox brings comments into one view so you can reply without juggling multiple tabs. Clear naming and previews reduce mistakes during busy publishing cycles without slowing teams down. Collaboration stays organized with notes and audit trails that show who changed what and when in one place. Guidance appears where you work so improvements become second nature instead of one time fixes. The result is steadier output and fewer last minute surprises as plans evolve across channels and devices.

Features

1

Planning Calendar and Queues

Map campaigns on a visual calendar, drag posts to the right day, and fill queues for recurring time slots. Tailor captions, hashtags, and aspect ratios per channel, and preview how each post will look before it goes live. Suggested times and drafts help teams keep a steady cadence during launches and quieter stretches alike, reducing gaps and rushed last minute posts. Clear naming and previews reduce mistakes during busy publishing cycles without slowing teams down. Collaboration stays organized with notes and audit trails that show who changed what and when in one place. Guidance appears where you work so improvements become second nature instead of one time fixes. The result is steadier output and fewer last minute surprises as plans evolve across channels and devices.

2

Drafting, Approvals, and Collaboration

Draft posts with saved snippets, link shorteners, and a shared media library. Route items for review, add notes, and track edits so stakeholders see the latest version. Roles and notifications keep work moving without long email threads. Clear approvals protect brand tone while letting local teams adapt messages to their audience. Clear naming and previews reduce mistakes during busy publishing cycles without slowing teams down. Collaboration stays organized with notes and audit trails that show who changed what and when in one place. Guidance appears where you work so improvements become second nature instead of one time fixes. The result is steadier output and fewer last minute surprises as plans evolve across channels and devices.

3

Analytics and Reporting

Measure reach, clicks, saves, and engagement by post and campaign. Identify top content, best posting times, and the formats that drive conversation on each network. Auto generated reports summarize performance for clients or leadership and point to next experiments—so you iterate with evidence, not guesswork. Clear naming and previews reduce mistakes during busy publishing cycles without slowing teams down. Collaboration stays organized with notes and audit trails that show who changed what and when in one place. Guidance appears where you work so improvements become second nature instead of one time fixes. The result is steadier output and fewer last minute surprises as plans evolve across channels and devices.

4

Engagement Inbox and Replies

View comments and mentions from supported networks in one place. Assign threads, save reply templates for common questions, and escalate issues that need a human touch from support. Response times improve, sentiment stays visible, and teams avoid tab overload when volume spikes after a big post or campaign. Clear naming and previews reduce mistakes during busy publishing cycles without slowing teams down. Collaboration stays organized with notes and audit trails that show who changed what and when in one place. Guidance appears where you work so improvements become second nature instead of one time fixes. The result is steadier output and fewer last minute surprises as plans evolve across channels and devices.

5

Link in Bio and Landing Pages

Create a simple mobile landing page that routes followers to products, signups, and content. Track clicks to see which links drive outcomes, and update layouts without changing bios. The page becomes a steady bridge from social attention to owned channels, turning curiosity into measurable traffic and sales. Clear naming and previews reduce mistakes during busy publishing cycles without slowing teams down. Collaboration stays organized with notes and audit trails that show who changed what and when in one place. Guidance appears where you work so improvements become second nature instead of one time fixes. The result is steadier output and fewer last minute surprises as plans evolve across channels and devices.

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Recomended For

Recommended for social managers, small businesses, agencies, and creators who need steady publishing and clear reporting. Use Buffer to plan ahead, approve confidently, engage faster, and learn what works on each channel without switching tools all day. Clear naming and previews reduce mistakes during busy publishing cycles without slowing teams down. Collaboration stays organized with notes and audit trails that show who changed what and when in one place. Guidance appears where you work so improvements become second nature instead of one time fixes. The result is steadier output and fewer last minute surprises as plans evolve across channels and devices.

What it solved

Juggling multiple social apps wastes time and hides results. Buffer centralizes scheduling, collaboration, analytics, and replies so content ships on schedule and feedback loops stay tight. Teams move from reactive posting to planned execution backed by insights they can explain to stakeholders. Clear naming and previews reduce mistakes during busy publishing cycles without slowing teams down. Collaboration stays organized with notes and audit trails that show who changed what and when in one place. Guidance appears where you work so improvements become second nature instead of one time fixes.

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