BuzzSumo is a research and planning platform for content, PR, and social. Discover topics people share, analyze high performing articles, and track how stories spread across networks. Find the headlines, formats, and angles that win attention in your niche, then plan posts around proven patterns instead of guesswork. Alerts, influencer discovery, and backlink views connect ideas to amplification and outreach, so campaigns move from insight to distribution fast.
Search billions of articles and posts to see what is resonating now by topic, domain, or keyword. Filter by network, date, language, or country to match your audience, and surface headline structures and content types that consistently earn engagement. Use question, comparison, and list patterns to map demand, then plan ideas with a clear sense of what readers will click and share.
Track rival domains to compare output, engagement, and evergreen winners. Spot the formats their audience returns to and where your content is already outperforming. Benchmarks show the realistic bar for your niche so goals and resources fit the channel, not a generic average that misleads planning and reporting.
Find authors and creators who reliably spark shares in your space. Evaluate reach and relevance with audience overlap and engagement history, then build targeted lists for earned coverage. Export contacts, tag verticals, and track which partners move the needle so outreach becomes focused rather than broad and noisy.
Set alerts for brand, competitor, and keyword mentions to catch opportunities and risks early. Spikes and sentiment shifts prompt quick action, while link alerts reveal when new coverage lands. Teams align responses across PR, social, and support because everyone sees the same live context, not disconnected screenshots.
See who links to top content and which placements drive sustained traffic. Identify outreach prospects likely to share similar stories, and log pitches alongside performance. Over time, your playbook favors partners and formats that compound results instead of one off wins that fade quickly.
Recommended for content strategists, PR teams, and social managers who need evidence before they pitch or publish. Use BuzzSumo to validate ideas, set realistic targets, and connect content to influencers and links that extend reach beyond owned channels. Agencies use it to brief clients with credible, timely benchmarks that inform budget and creative choices.
Ideation often starts from hunches and ends in inconsistent results. BuzzSumo replaces guesswork with live data on topics, headlines, creators, and links so plans are grounded.
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